Google Ads can be seen as a means of reaching new customers online . This utilizes the principles of advertising through google.
Benefits Of Google Ads:
1: Google Ads helps to target the exact types of customers advertiser needs. And filter out those not needed.
2: It helps to use different targeting methods to reach potential customers exactly when they are searching for your service.
3: Ads enables one to reach their marketing goals like:[a] Taking action on their websites [b] Visiting their shops [c] Call their businesses
4: It helps one to target ads with Keywords. When ads are done alongside search results on google search Network, keywords are selected to help target ads to people searching for related terms.
Also, one can choose to show ads at certain time of the day, specify location and language.
5: It enables one to be specific about targeting audience when ads are done on websites and mobile apps that show google ads. This is called Google Display Network.
However, in YouTube, advertisers can be specific by choosing the age of people they want to reach, the type of sites they visit and their areas of interest.
6: Advertisers only pay for results; here, the advertiser choose how much they want to spend and pay when someone interacts with their ads. Example, clicking text ads or watching video ads, the advertiser base their bids on whatever is best for their businesses.
7: Ads help to measure ads performance. One quickly tracks one’s ads effectiveness and easily make changes to improve results.
Items Needed To Get Google Ads Account
- Authentic E-mail address
- Verified Website for your business
Note: You can advertise on google without having a website using smart campaign [default google ads] for new advertisers.
Before Signing Up For Google Ads, Do The Following:[a] Tell google about your business to enable google customize your account setup.
This is done by doing the following;
#Enter your E-mail address [You can invite people if you need more people to access your new google account after creating your account and signing into ads especially to admins.
# Enter the website address for the business that you want to advertise
# Click continue
# Sign in to your existing google account or create new one
#Note: If you already have google account like Gmail and password, simply click sign in. Also, if you want to use different Email or you do not have google account, just click create an account at the bottom of the screen and follow the instructions to create and confirm your new google account.